#1 Best Email Marketing Software For Restaurants [100% Free]
Written by: Wali Qasemi
Looking for the best email marketing software for restaurants?
In this article, you discover the world's top email marketing software for restaurants.
It's called Systeme.io.
Let's get started...
Introduction To Systeme.io
Systeme.io is a proven email marketing software that is used by 500,000 entrepreneurs worldwide.
Systeme.io is completely free for managing 2,000 email contacts and unlimited email sending.
I have been using Systeme.io for 5 years now, and it really helped my email marketing business.
👉 I have tried different email marketing software before, such as
-Aweber
-Getresponse
-SendLane
-ActiveCampaign
-Constant Contact, etc.
But none of them were as easy as Systeme.io for email marketing, especially for restaurants.
5 Key Features of Systeme.io
Done-for-you landing pages to promote your offers and collect your guests' emails
Set up automated emails in 3 simple clicks using fancy templates
Free website builder to build a website for your restaurant using pre-made templates
Manage 2,000 email contacts and send unlimited emails to your guests for free
Pre-designed email templates
Why Do I Recommend Systeme.io For Restaurants
I did the latest research on Systeme.io a few days ago to see if it's the best email marketing platform for restaurants.
I found fancy email templates that enable you to tweak them a little bit by adding your own images or texts and send them to your guest list.
Moreover, I counted the number of funnels in Systeme.io, and it was more than 100.
All funnels are done for you.
You only need to add your visuals, such as the image of a tasty meal or the video of a recipe with a catchy headline and subheadline, to encourage your audience to join your email list.
How To Build Your Restaurant Email List Quickly With Systeme.io
Here are 5 simple steps that can help to grow your email list using Systeme.io software.
Step 1: Build A Lead Funnel
A lead funnel is a type of funnel that helps you collect people's email addresses by offering them incentives.
Photo Credit: Convertflow
Incentives (giveaways) can be
A meal plan
a special recipe
or a discount for new guests.
To simply say, you give people a high-value gift, and they give you their emails.
After defining your freebie, now it's time to create a catchy headline and a subheadline to motivate your audience to take action.
You can use AI such as ChatGPT or Google Gemini to generate attractive headlines.
Here is the AI prompt I use to generate a headline and a subheadline.
"I want to create a lead funnel for my restaurant by offering people a [your giveaway] to generate email leads.
Please generate 5 catchy headlines and subheadlines to encourage people to join my email list.
Make sure to use power words and emotional trigger words."
Once the AI generates the headlines and subheadlines, just choose one of them, edit it, and use it on your funnel.
Step 2: Setup Automated Emails
Create a series of automated emails to send automatically to new subscribers.
I recommend 3 types of emails to set up in your email automation series.
1. Welcome Email
Allocate the first email of your automation as a welcome email for thanking new subscribers who join your list.
Make sure to provide and give them access to their freebie or discount code or whatever you promised in your lead funnel.
According to data, a welcome email has an open rate of more than 60%, and 43.5% of all emails are opened on mobile devices.
So, try to create strong email copy with an attention-grabbing subject line and mobile-friendly design to boost your engagement and encourage your subscribers to open the email.
2. Reminder Email
A reminder email is used to remind the new subscribers who didn't open your welcome email.
It gives them one more opportunity to receive their freebie or giveaway that they signed up for.
I use different subject lines and email copy for creating the reminder email.
See the example below:
Subject line: Did you get it?
Hey John,
You signed up for a 75% discount for the weekend buffets at ABC restaurant.
But you forgot to get it.
Here is your discount code link.
Just book your table now and enjoy your buffets.
Thank you,
David Abraham
3. Story Email
Telling stories about your brand or personal experience or sharing the success story of a real customer is very powerful.
It builds connection with your email subscribers and allows them to believe in the quality of your product or service.
I discovered that sharing a customer's story works well for a restaurant's email marketing.
Step 3: Run Ads
Do you want to grow your email list faster? Run ads.
Running ads helps you to build your email list quickly, starting from zero to thousands of subscribers in days.
Instagram and Facebook are the best advertising platforms to generate leads for a restaurant.
Here's a real example of a Facebook ad for a restaurant.
Here's how to run ads...
Just create a Facebook ad campaign and promote the lead funnel you already created in step 1.
Make sure to target the area where your restaurant is located.
For example, if your restaurant is in Manhattan, New York, then you can target that area in your ad targeting.
Step 4: Promote Your Lead Funnel
Start promoting your lead funnel on social media such as Facebook and Instagram to build your email list.
That's a free traffic source if you have thousands of followers on these platforms.
Here's how to promote your lead funnel...
First of all, provide helpful content such as how-to guides, educational tips, and customer testimonials to boost engagement.
Then allocate 3 days of the week to promote your lead funnel to build your email list.
If you promote your lead generation funnel all the week, it will look salesy, and no one will dare to join your email list.
Therefore, provide valuable content first.
Check your competitors' social media channels to see what type of content they publish for their audience.
Find their viral videos or posts (most viewed content) to create better than that for your followers.
Conclusion
Systeme.io is proven email marketing software for restaurants.
It provides access to more than 100 landing pages and funnels to promote your offers.
Moreover, it allows you to manage 2,000 email contacts and send unlimited emails without any cost.
About Me...
Hey, I'm Wali Qasemi, an email marketing expert and active affiliate marketer. I have been in the digital marketing space since 2014. I will help you make money online using only your email address. Read More...
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