What is An Evergreen Sales Funnel: The Ultimate Guide

Do you want to know what an evergreen sales funnel is?

In this article, you will discover the evergreen sales funnel and how it helps you make money automatically.

Moreover, I show you the 3 simple steps to build a high-converting evergreen sales funnel for your online business.

Let's Get Started...

It’s an automated funnel that allows you to generate leads (potential customers) by giving people a freebie (lead magnet) to join your email list.

Once people sign up for your gift, you can promote a product or service through email marketing.

An evergreen sales funnel has 3 components:

Why is it called an evergreen sales funnel?

Because it helps you to generate leads, build your email list and make sales consistently and automatically.

Importantly, email list is a digital asset because it protects your online business if social media like Facebook bans your ad account.

An evergreen sales funnel allows you to generate leads and attract potential customers by giving them a simple gift.

This method helps you to build the number one digital asset for your online business, which is called an email list.

Once you build a strong email list, you can promote any product or service you want without paying for expensive Facebook ads.

An evergreen sales funnel is fully automated and operates on autopilot once you set it up using a free funnel builder like Systeme.io.

With this tool, you can easily create your landing page and thank you page, as well as set up unlimited emails to provide value to your subscribers in just a few clicks.

No coding or technical skills are required to get started. The support team of the funnel builder software is available to assist you quickly.

An evergreen sales funnel allows you to make sales quickly by introducing an offer on your thank you page, also called a bridge page.

Moreover, you can make sales consistently once you build your email list with the help of your sales funnel.

An evergreen sales funnel helps you to build a strong relationship with visitors and subscribers.

This can be done by giving them a high-value lead magnet in your funnel and providing valuable content through your broadcast emails.

This method allows the email subscribers to believe in your brand, which leads to more conversions and sales.

An evergreen sales funnel enables you to earn money passively through automation software.

Once you create the landing page, thank-you page, and set up a specified number of emails in an autoresponder, the process runs automatically without requiring manual intervention. This allows you to generate income passively.

What is a landing page? It’s a simple webpage that lets you present your offer or freebie (lead magnet) to capture leads.

A landing page has 5 components:

Create a catchy headline to capture people’s attention because it’s the first thing that people see on your landing page.

The easiest way to create an attention-grabbing headline is to state the big benefit of your offer or solve the biggest problem your target audience is suffering.

For example,

Offer: An e-commerce software.

Big benefit: helps you start an e-commerce business with 3 clicks.

Here’s how to write a headline for this offer: Start a profitable e-commerce business in your favorite niche in 3 simple clicks.

Offer: A cream for treating back pain.

Big problem: Back pain that most people are suffering from.

Here’s how to write a headline for offer: Discover the advanced cream to relieve your back pain in 30 minutes.

I use power words in headline writing because they trigger the emotions of my reader and encourage them to take action.

For instance, discover, new, proven, free, now, breakthrough, advanced, method, formula, science-backed, solution, relieve, etc.

After creating a catchy headline, make sure to create a subheadline or 3-4 bullet points to support your headline and further benefit it.

For example:

Headline:

Discover the advanced cream to relieve your back pain in 30 minutes.

Bullet points:

1. Get rid of spasms and stiffness permanently.

2. Science-backed solution to end your back suffering.

3. Work for hours without a backache.

You can use any offer on your landing page to generate leads.

However, the best way to motivate people to give you their email addresses is to give them a freebie called a lead magnet.

Your free offer should be valuable and solve your target audience’s problems and pain points.

According to research, short-form video and written content convert higher than other types of lead magnets.

That’s why I use short ebooks, free reports, or videos on my landing page to generate leads and grow my email list.

You can boost your conversions by using an image of your offer (lead magnet) or engaging videos related to it.

For example, if your offer is a free book, consider creating an eye-catching eBook cover to display on your landing page.

If your offer is a free software trial, you can create a short video showing how to use the software step-by-step to help users.

A call to action (CTA) button on a landing page is there to guide visitors on what to do next.

It tells them exactly what step to take, like “Buy Now,” “Sign Up,” or “Get Started.” The goal is to turn visitors into leads or customers by encouraging them to take action.

Not all CTAs boost conversions, but here a few that can motivate visitors to take action on your landing page.

Many marketers use thank you pages solely for this purpose, often missing out on opportunities for monetization.

However, experienced marketers monetize thank you pages by presenting an offer to new subscribers.

This is why it’s often referred to as a bridge page. It serves as a bridge between your landing page and your offer.

In this stage, subscribers are highly engaged and willing to pay to solve a problem. So, if you introduce them to a related offer, they may purchase it.

For example,

if they subscribed to an affiliate marketing video training, hence, introducing an affiliate marketing system on the thank you page would be a good choice.

First, thank your subscribers for signing up.

Then, introduce your offer with an attention-grabbing headline.

Include 3-4 bullet points to highlight key benefits, and finish with a call-to-action button at the end.

You can promote any type of offer on your thank you page, but I prefer low-ticket offers (below $50).

Because subscribers are new to the brand, and they will not pay for expensive offers at this stage.

Once you’ve established a relationship and built trust through a series of emails, you can begin promoting higher-priced offers to your subscribers.

Automated emails are a series of emails that are sent to new subscribers who join your email list. They are also called follow-up emails.

The purpose of automated emails is 3 things:

Automated emails are the key component of an evergreen sales funnel because they help you to make sales automatically and passively without manual interactions.

The only thing you need is a proven email marketing autoresponder to write your emails and set them up for sending.

Here is the structure of 7 automated email follow-ups for promoting an offer in an evergreen sales funnel.

The first 4 emails provide value to build relationships and trust, and the next 3 emails help you to promote an offer and make sales.

Email #1 is sent to thank new subscribers and provide them with the freebie they signed up for.

In this email, you should briefly introduce yourself, explain who you are, and describe how you can help them.

Email number two is a reminder email and should be sent on day 2.

In this email, you should provide the link to the freebie and ask them again to download it in case they missed it.

At the end of email #2, create an open loop for email #3.

Sharing stories builds relationships and connections with your subscribers. You can either tell your own story or narrate someone else's.

In this email you don’t promote anything, and you only mention the one secret or solution that improved your life for ever.

It can be a system or advice from someone.

Begin by discussing the pain points and struggles you faced before finding the solution, then explain how discovering it resolved your problems.

If you want to learn how to write a powerful success story email, read this article now.

Continue the story by following email #3 to strengthen your relationship and trust with your subscribers.

Tell them how the one secret or system you discovered improved your life.

Mention its key benefits and why it was the better solution than others on the market. Explain the results you achieved explicitly.

Use specific numbers, statistics, or data. For example, the ABC system helped me to make $5,000 a month.

Informational email content helps your subscribers to learn something or boost their knowledge or skills.

Sending this type of email gives you credibility and trust because it allows the subscribers to think of you as a value provider.

Now it’s time to start promoting an offer and making money because enough relationships are established with your email subscribers.

Here’s how to promote an offer on day #6.

1. Introduce your offer.

2. Mention its key benefits.

3. Tell why you like it.

On day 7 and in email number 7, share the story of a successful individual who used a product that improved their life.

Start the story in a narrative way by stating the person's pain points and struggles before using the product.

Then, mention how the product helped the person better than other products on the market.

You can find the success stories of real people on the sales page of most affiliate offers, which are available in affiliate marketplaces like Clickbank.

Share valuable informational content with your subscribers to enhance their lives or businesses.

This content should highlight the features and benefits of your offer or product to prepare them for a purchase.

Explain why this information is important for them; without it, their business or life may face challenges.

For example,

if your offer is an affiliate marketing system and its important part is building an email list, hence, write an email and mention the benefits of building an email list.

Promote your product but from a different angle.

Mention the big benefit of your offer and explain why it's better than your competitors in the market.

Share your own experience with the product and mention how it can improve their lives when they take action today.

Share a personal story about someone who has used the product and achieved success as a result.

Sharing success stories helps your subscribers believe in the power and benefits of your product.

Make your email emotional by highlighting the problems and pain points the individual faced before using the product.

Then, provide detailed information about how that person's life or business improved after using the product.

An evergreen sales funnel has multiple benefits.

It helps you generate leads and build your email list by giving people a simple gift called a lead magnet.

The key advantage of an evergreen sales funnel is automation, which helps you to make money passively.

The evergreen sales funnel is the cornerstone of every online business because of its lead generation power.

Related Articles:

1. Best Drag And Drop Funnel Builder (100% Free)

2. Lead Magnet Funnel: A Beginner’s Easy Guide (With Examples)

3. Best Email Marketing Tools: The Complete List