What is The Main Goal of A Copywriter?

Do you know what the main goal of a copywriter is?

Copywriting is the art and science of persuading and motivating people to do something.

I didn't know about the power of copywriting at the beginning of my affiliate marketing business.

My conversion was low with Facebook ads, solo ads, and email marketing. I was far from repeat sales. But, once I started learning copywriting under Anik Singal, a renowned entrepreneur and CEO of Lurn, I was able to make sales frequently.

I was able to optimise my landing page and increase my conversion rate above 40%. Moreover, my email open rates and click rate increased above 15 percent.

The main goal of a copywriter is to persuade a specific target audience with written words to take a specific action, such as buying an e-book online.

A copywriter can convince people with social proof, facts, research, statistics, and data to motivate them to do something.

For example,

A copywriter can convince women who have a 9–5 job to try a new affiliate marketing system called (x), which helped 1,000 women leave their corporate job and make money from home while working only 15 minutes a day.

Try to be persuasive in your copywriting. If you cannot persuade your target audience, they will not buy your stuff.

You can use five proven techniques, like those of professional copywriters, to persuade and motivate people to take action.

Before writing any piece of copy, study your target audience and find their needs, desires, interests, and pain points.

By knowing the audience, you can write your message to resonate with them on a personal level.

For example, a copywriter working for a luxury fashion brand would tailor their messaging differently compared to one targeting budget-conscious consumers.

"Power words" are words that are specifically chosen for their ability to evoke strong emotions, create vivid imagery, or compel action.

They add impact and persuasiveness to writing, making the message more memorable and engaging.

Here's an easy-to-understand explanation with examples:

By incorporating power words into your writing, copywriters can capture the reader's attention, evoke strong emotions, and motivate them to take action, whether it's making a purchase, signing up for a service, or engaging with the content further.

Copywriters incorporate social proof, such as testimonials, reviews, or statistics, to build credibility and trust with the audience.

Read the real examples of social proof below:

By leveraging social proof in copywriting and persuasion, businesses can influence consumer behaviour and build trust with their audience.

Telling success stories is a super effective way to convince people to try something.

Imagine you're reading about someone who had a problem, just like yours. But then, they found this amazing solution, and their life got way better. That's a success story!

When you hear a story like that, it grabs your attention and makes you think, "Hey, maybe this could work for me too!" That's because success stories feel real and relatable.

You can see yourself in that person's shoes, facing the same challenges and dreaming of a better outcome.

Success stories also show how the thing being talked about—whether it's a product, service, or idea—actually works.

By hearing about someone else's experience, you understand the benefits better. It's like seeing a preview of what could happen if you give it a try.

Plus, when you hear that other people have tried something and it worked for them, it gives you confidence. You think, "If it worked for them, it could work for me too!" That's called social proof, and it's a powerful motivator.

Success stories can also inspire you.

When you hear about someone overcoming obstacles and achieving their goals, it makes you feel like you can do it too. It's like getting a boost of encouragement to go after what you want.

Lastly, success stories can help address any doubts or worries you might have. By hearing how others dealt with similar concerns and came out on top, it reassures you that it's worth giving it a shot.

Overall, success stories use real-life examples to show how something can make a positive difference. They're relatable, inspiring, and reassuring—all things that can persuade you to take action and try something new.

When promoting a product, it's essential to emphasise its benefits rather than just listing its features. Here's why:

1. Connects with emotions

Benefits tap into people's emotions and desires, making the product more relatable and appealing.

For example, the idea of capturing beautiful memories with a high-resolution camera evokes positive emotions like joy and nostalgia.

2. Solve problems

Benefits address the problems or challenges that customers face and demonstrate how the product can solve them.

By highlighting how the product improves their lives or makes tasks easier, customers see its value more clearly.

3. Creates value perception

When customers understand how a product benefits them, they perceive it as more valuable. They're willing to pay more for something that offers tangible benefits and meets their needs effectively.

4. Differentiates from competitors

Focusing on benefits sets the product apart from competitors who may offer similar features.

Highlighting unique benefits helps customers see why they should choose this product over others.

Overall, emphasising the benefits of a product helps customers envision how it will improve their lives, solve their problems, or fulfil their desires.

By connecting emotionally and demonstrating value, highlighting benefits plays a crucial role in convincing people to buy a product.

Related Articles:

1. What is The Fastest Way to Learn Copywriting?

2. Is Copywriting A Good Skill?