How To Create A Sales Funnel Landing Page: 5 Easy Steps

Systeme.io is one of the best landing page builders because it has already helped more than 100,000 entrepreneurs create their favorite landing page.

Moreover, this software allows you to manage 2,000 email contacts and send unlimited emails for free, which makes it affordable for beginners.

Interestingly, Systeme.io gets you access to 100+ well-designed landing page templates that boost the conversion rate dramatically.

In addition, you get access to 60+ ready-made thank you pages, which are used for thanking people after taking action on your landing page.

What is a landing page? It is a web page that allows you to generate leads (potential customers) online.

What do you want to promote on your sales funnel landing page? Define your goal before proceeding. Is it for

After defining your landing page offer, you need to create a catchy headline for that offer to grab people’s attention.

The headline is the first part of a landing page, and it’s the first thing that visitors see, whether to take action on your offer or not. 

If your headline is not persuasive from a point of copywriting, no one will be motivated to take action on your landing page. 

I spend more time on creating a catchy headline than on other parts of a landing page because five times as many people read the headline as read the body copy, according to research.

After creating your headline, you should also craft a subheadline.

The purpose of a subheadline is to support the headline and elaborate further on your product's benefits to attract interest.

For example, 

Headline: 7 Ways to Regrow Your Hair. 

Subheadline: Discover the advanced system to achieve your model-like hair back in 3 months. 

Sometimes instead of writing a subheadline, you can create 3-4 bullet points to support your headline. 

For example, 

Headline: 7 Ways to Regrow Your Hair.

Bullet points: 

1. Get rid of baldness quickly 

2. Discover natural hair loss treatment 

3. Achieve a model-like hair in 3 months 

Adding visuals such as a relevant image or video related to your offer boosts the landing page conversion dramatically. 

According to 38.6% of marketers, video is the #1 element on a landing page that influences conversion rates.

Another study revealed that incorporating a relevant video on a landing page increases conversion rates by 86%.

So, if your lead magnet is a free course, then creating a step-by-step video training that teaches the topic would be a good idea.

But if your lead magnet is a weight loss book for women, then a well-designed cover featuring a healthy woman would be a good choice.

A call to action (CTA) on a landing page is a clear message that tells visitors what to do next.

For example,

1. Buy Now

2. Sign up For Free

3. Download Free Guide

4. Watch Now

5. Get Instant Access

It’s usually a button or link designed to stand out and grab attention.

A good call to action uses simple words, creates urgency, and shows the benefit of clicking.

For instance, “Get Your Free Ebook Today” is more effective than just “Submit.”

To boost the landing page conversion rate, try placing the call to action button above the fold and after the product descriptions.

Do you want customers to trust your offer? Add social proof to your landing page. 

Social proof refers to actual customers who were satisfied with the product, sharing their experiences and recommending it to others.

Social proof has different forms, such as customer reviews, testimonials, awards and certifications, and success stories.

In my opinion, video testimonials and success story videos are the best form of social proof to use for a landing page.

Video testimonials build trust faster by showing real people, emotions, and results.

They feel more genuine than written reviews, making visitors believe and act quicker, which boosts conversions better than other social proof.

Choose a low-ticket offer to promote on your thank-you page.

Most professional marketers suggest promoting a low-ticket offer in this phase, which typically ranges from $5 to $50.

This is because leads are new to your brand and may not yet trust you enough to purchase high-ticket items.

Once you’ve established a good relationship and built trust through your email campaigns, you can start promoting products valued at over $50.

Tell about your offer and explain what it does and how it can help your target audience to solve their problems.

For example, Perpetual Income is a done-for-you system that sets up your affiliate marketing business in 3 simple clicks in any niche you want.

Try to mention the main benefits of your offer that can improve your customer's life or business.

For example, ChatGPT helps you to create fresh blog articles in seconds without paying for expensive writers online.

Have you achieved some success from the product yourself? Share your story and personal experiences.

Tell how your life was before using the product and how finding it improved and solved your problems.

At the end, place a call to action button to direct the customers to take action and check the offer.

For example,

1. Click Here To Watch Now

2. Check out Now

3. Learn More

Email follow-ups consist of automated messages sent to new leads who subscribe to your email list via the landing page.

Once you have completed your landing page, thank you page, and automated email setup, you're ready to drive traffic to your landing page to sell your product or generate leads.

I revealed step by step how to create a sales funnel landing page.

The most important part of a landing page is the headline because it's what grabs people's attention.

Adding a relevant video to a landing page boosts conversion rates by 86%, according to data.

The thank-you page is a complementary page that allows you to express gratitude for taking a specific action on the landing page.

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